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Using Googles New “Post” Feature

Posted by:Marci Whitman on 0

Google recently added a new feature to their Google My Business program that’s gaining momentum. The feature allows you to add an image and brief blurb to your Google Listing.  It’s one of those you think, “why didn’t they do this sooner”?  Plus, it’s really easy to implement and once you do Google will send…

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Heart of the Story Photo

What’s the heart ❤️️ of your story {and are you telling it}?

Posted by:Marci Whitman on 0

If 2016 threw some curveballs at us, 2017 is shaping up to be reminiscent of a game of dodge ball year for nonprofits. In addition to the number of challenges that nonprofits already contend with, many are now facing an unsupportive political climate. The loss of federal funding could mean some non-profits will struggle to stay…

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6 Takeaways from #MarketingUnited 2016

Posted by:Marci Whitman on 0

I’m a nerd when it comes to email + marketing. In fact, I find it difficult not to add my email address to every subscribe box just to see what other marketers are doing. This week I joined around 1,000 attendees at the annual #MarketingUnited Conference hosted by the {Best} email provider, Emma. Monday morning I…

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Creative Ideas Make Prospecting a Barrel of Fun

Posted by:Marci Whitman on 0

Last month we launched a new marketing campaign for the Chinese New Year. Turns out our recipients are having a lot of fun with their special delivery. A few have asked how it came together.  Let’s break it down… Begins with an Idea We started talking about an idea for February instead of sending a…

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Filtering Your IP Address in Google Analytics

Posted by:Marci Whitman on 0

Looking at Google Analytics reports for your website should be one of your weekly marketing actions.  You’ll be able to see trends in popular content, top referral sources, what pages people are exiting on and potential tweaks to your online strategy. One trick to Google Analytics is the ability to filter your IP Address (basically…

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Starbucks Gets Free Venti-sized Publicity

Posted by:Marci Whitman on 0

‘Tis the season of giving.  Critics of the Starbucks holiday cup are giving a venti-sized free publicity campaign.  People are posting photos of their Starbucks branded cups in front of stores with  hand drawn design and holiday message.  Customers are doing so in front of the stores, tagging friends, and using the hashtag #StarbucksRedCup.  Wait for…

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Avoid these Mistakes in your Next E-Blast: Don’t Fall Victim to the Dreaded Spam Filter (Part 1 of 2)

Posted by:Marci Whitman on 0

As business owners, we all want to make our promotional material a “must read” for our target audiences. Email newsletters (e-blasts) are just one of the ways we involve our target audience in our organization’s news and happenings. If used correctly, e-blasts can be an effective way to market your company and its services. However,…

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Inspiration from 2013 Nonprofit Studies

Posted by:Marci Whitman on 0

Whew, where did 2013 go?  It feels like the year blew past and before I knew it I was ringing in the new year.  Though the year is just seven days in, I have felt inspired at what 2014 has to offer.  It’s a chance to really put my head full of ideas into action. …

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