Looking at Google Analytics reports for your website should be one of your weekly marketing actions. You’ll be able to see trends in popular content, top referral sources, what pages people are exiting on and potential tweaks to your online strategy.
One trick to Google Analytics is the ability to filter your IP Address (basically your computers online address) out so you aren’t factored into the stats. In this short video I’ll show you how to obtain your IP address and add it to your Google Analytics account as a filter.
NOTE: We do not recommend filtering your smartphone or tablet device. The IP address for these devices spreads an entire network and you’ll likely filter valid visitors from your stats.
At the helm of Boomerang Marketing is Marci Whitman, an award-winning entrepreneur, consultant and educator. She founded Boomerang Marketing offering consulting services and expanded to include graphic and web design.With more than 15 years in marketing communication – she is well posed to support both small businesses and nonprofit organizations. Marci is at the forefront of new marketing approaches and supports her clients in implementing them on any budget.