Whew, where did 2013 go? It feels like the year blew past and before I knew it I was ringing in the new year. Though the year is just seven days in, I have felt inspired at what 2014 has to offer. It’s a chance to really put my head full of ideas into action. Those ideas around supporting your organization connect with donors, inspire communities to get behind your efforts in a way like never before.
Last year, there were several studies published to indicate nonprofits need to make that shift in communications. Donors want and expect a more personalized relationship with the causes they support. In case you missed these eye opening studies, have a look at a few of my favorites:
What reports, studies or cool infographics caught your attention? Share them with us here.
At the helm of Boomerang Marketing is Marci Whitman, an award-winning entrepreneur, consultant and educator. She founded Boomerang Marketing offering consulting services and expanded to include graphic and web design.With more than 15 years in marketing communication – she is well posed to support both small businesses and nonprofit organizations. Marci is at the forefront of new marketing approaches and supports her clients in implementing them on any budget.