I have a nightly ritual of drinking a cup of coffee and watching the Dave Ramsey show on Fox News (10 pm MTN). Love this show and Dave's tips on getting and staying out of debt.
If you are a regular viewer or have jumped on board you know that Dave is not a fan of debt consolidation programs and frankly, he strongly discourages the use of them. So… for the past few weeks I'm been surprised to see commercials during his show for a national debt consolidation company. Now, I'm sure someone in the marketing department for this company thinks, "What a perfect time slot. To be on with a host that talks about nothing but debt."
Big mistake! If I'm sitting there nightly as a loyal viewer there's no way I'm going to respond to their offer.
The lesson here… know your audience. The marketing department made an "assumption" that this was the right audience. By simply checking into the show or better yet watching a few segments they'd know what a bad idea it is to advertise during this shows time slot.
Do you disagree? Share your thoughts with us.
At the helm of Boomerang Marketing is Marci Whitman, an award-winning entrepreneur, consultant and educator. She founded Boomerang Marketing offering consulting services and expanded to include graphic and web design.With more than 15 years in marketing communication – she is well posed to support both small businesses and nonprofit organizations. Marci is at the forefront of new marketing approaches and supports her clients in implementing them on any budget.