CCASA – Denim Day

CCASA’s annual Denim Day campaign had a logo in place. However, the organization wanted to update the logo and create a series of campaign pieces to use in promoting Denim Day.

Marci Whitman

At the helm of Boomerang Marketing is Marci Whitman, an award-winning entrepreneur, consultant and educator. She founded Boomerang Marketing offering consulting services and expanded to include graphic and web design.With more than 15 years in marketing communication – she is well posed to support both small businesses and nonprofit organizations. Marci is at the forefront of new marketing approaches and supports her clients in implementing them on any budget.

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1 Logo

The original logo had a dark background around it, which limited placement. We opened the logo a bit and added a secondary font for "Colorado" and CCASA.

1 Poster

8.5 x 11 poster designed so member organizations could print and distribute. The organization also printed a small quantity via digital print.

2 Postcard

4.25 x 6 postcard (double-sided) used has a promotional piece to raise awareness about Denim Day. Using postcards is a very cost effective way of creating promotional materials.