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Portfolio / / Life at Ken-Caryl Ranch Newspaper

Life at Ken-Caryl Ranch Newspaper

In 2015, Ken-Caryl Ranch Metropolitan District (KCR) engaged with us to create a new look for their bi-weekly community paper.  The paper is distributed to 4,700 residents in Ken-Caryl Ranch.

With the redesign, KCR had the following goals in mind:

  • Update the overall design of the paper layout
  • Increase font size and readability throughout
  • Make the front page standout using imagery and content blocks
  • Rework masthead on front page including change of font
  • Support advertisers with new ad designs, changes and or pre-flight of camera-ready artwork.
  • Keep the dimensions of the paper
  • Provide a PDF version for online viewing
Life at Ken-Caryl Ranch Newspaper

1 The Result

A fresh new look launched January 2015.  The new design accomplished:
  • Large feature image on the front page with content blocks as opposed to a lot of text.
  • Working with the printer, we were able to move to a full-color cover and inside spread.  This accents the great photos of events, residents and spectacular views.
  • Going to full-color on the inside spread opened an opportunity for advertisers.  Ad upgrades for color spots have been a popular addition.
  • Improved margins and section headings make it easier to read articles.
Life at Ken-Caryl Ranch Newspaper

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Boomerang Marketing
10465 Melody Dr., Suite 216
Northglenn, CO 80234

(303) 452-0115
(877) 452-0115 (toll free)

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