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The Reentry Initiative Branding

Daniel Porter

Daniel is the lead developer at Boomerang Marketing. Daniel is our guru when it comes to WordPress and website development.Daniel’s formal education includes a BFA from The Savannah College of Art and Design. He chose to pursue a career in web development and has worked in the industry for over 10 years.

1 Extended Branding Elements

We incorporated a stylized circle that is used on the website and printed material.
The Reentry Initiative Branding

2 Logo

Their logo works well stacked or presented in a horizontal format.
The Reentry Initiative Branding

3 Branding From Scratch

The Reentry Initiative (TRI) is an organization that specializes in helping with housing and support for women leaving prison. As the organization was a startup, they needed full branding from scratch. TRI is a Christian based organization offering housing and support for women leaving prison. The font selection was important to the logo.  The letter "t" resembles a cross relating back to the organizations Christian roots.  The letter "r" represents the women being supported by the organization.

4 Brand Guidelines VS Logo Sheet

This client elected for a more simple and straightforward "Logo Sheet" rather than full brand guidelines that are much more comprehensive.  But our logo sheet is great for their intended marketing strategies.
The Reentry Initiative Branding

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