The Reentry Initiative Branding
Daniel is the lead developer at Boomerang Marketing. Daniel is our guru when it comes to WordPress and website development.Daniel’s formal education includes a BFA from The Savannah College of Art and Design. He chose to pursue a career in web development and has worked in the industry for over 10 years.
We incorporated a stylized circle that is used on the website and printed material.
Their logo works well stacked or presented in a horizontal format.
The Reentry Initiative (TRI) is an organization that specializes in helping with housing and support for women leaving prison. As the organization was a startup, they needed full branding from scratch. TRI is a Christian based organization offering housing and support for women leaving prison. The font selection was important to the logo. The letter "t" resembles a cross relating back to the organizations Christian roots. The letter "r" represents the women being supported by the organization.
This client elected for a more simple and straightforward "Logo Sheet" rather than full brand guidelines that are much more comprehensive. But our logo sheet is great for their intended marketing strategies.