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The Reentry Initiative Website

Daniel Porter

Daniel is the lead developer at Boomerang Marketing. Daniel is our guru when it comes to WordPress and website development.Daniel’s formal education includes a BFA from The Savannah College of Art and Design. He chose to pursue a career in web development and has worked in the industry for over 10 years.

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1 The Reentry Initiative Website

The Reentry Initiative is an organization that specializes in helping with housing and support for women leaving prison.  Along with full branding, we developed their full website.  The site is packed with content to help the user and prospective donors understand the importance and need for the services that The Reentry Initiative provides.  Some highlights of the site build include:
  • Full responsive design
  • Video background on the homepage
  • Custom graphics
  • Donate page and webforms for volunteer interest
The Reentry Initiative Website

1 Usage of branded elements and photography

Further down on the homepage we used powerful and creative imagery to help drive home the message.  We also incorporated the branded 'circle' from one of the logo variants with iconography to visually layout the important topics on the website.
The Reentry Initiative Website

2 Homepage Video

The homepage needed to trigger an emotional response to encourage donors and volunteers to provide support.  After experimenting with only static imagery, we decided to try and implement a video that autoplays upon loading the site.  Seeing footage of a woman behind bars helped with that emotional connection we needed.
The Reentry Initiative Website

4 Process Graphic

This graphic was created to show in a visual way the cycle of a woman going through the system, showing where The Reentry Initiative steps in to help the individual back into society.
The Reentry Initiative Website

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