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Using Googles New “Post” Feature

Posted by:Marci Whitman on 0

Google recently added a new feature to their Google My Business program that’s gaining momentum. The feature allows you to add an image and brief blurb to your Google Listing.  It’s one of those you think, “why didn’t they do this sooner”?  Plus, it’s really easy to implement and once you do Google will send…

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Creative Ideas Make Prospecting a Barrel of Fun

Posted by:Marci Whitman on 0

Last month we launched a new marketing campaign for the Chinese New Year. Turns out our recipients are having a lot of fun with their special delivery. A few have asked how it came together.  Let’s break it down… Begins with an Idea We started talking about an idea for February instead of sending a…

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The Importance of a Tracking System in Marketing

Posted by:Marci Whitman on 0

The Importance of a Tracking System in Marketing The importance of a tracking system cannot be overemphasized to anybody involved in marketing or selling – and that applies to practically all businesses. Without a tracking system you will be unable to tell where most of your business originates, and will also be unable to test…

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Why Coupons and Discounts Can Harm Your Business

Posted by:Marci Whitman on 0

Coupons and discounts can harm your business – there is no denying it. There was this guy with an online business offering vacations – all sorts of vacations anywhere in the world, and you got a free discount coupon as an introduction. He got lots of business in his first few weeks of launch, and…

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Why Small Business Owners Neglect Marketing

Posted by:Marci Whitman on 0

Many small business owners neglect the basic principles of marketing – such as relying on a description of the services they provide rather on the benefits these services offer to clients.  Let’s take a simple example of that, and while it is obviously made up it nevertheless explains the point being made. You are selling…

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Shopping for Furniture Could be Easier – QR Codes and more…

Posted by:Marci Whitman on 0

This past week I tagged along as a friend went furniture shopping for her new home in Bailey.  Our trip was very spur of the moment and we did not go in armed with pen, paper, tape measure, etc.  As we started roaming around a few pieces caught her eye.  Next thing I knew we…

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The Silent Message Your Business Card Gives

Posted by:Marci Whitman on 0

I was at an event a few weeks ago and received two cards that looked identical! Same exact design!

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Why The World Is Not Your Market

Posted by:Marci Whitman on 0

One of the first questions I ask a new coaching client is who their market is. The majority of the time the answer is, “anyone with ______” (fill in blank with your product). Folks, the world is not your market! Let’s say you have $10,000 to market your carpet cleaning business (I use this amount…

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Secret Tools Google Has To Offer Are You Using Them?

Posted by:Marci Whitman on 0

Google has several tools or as I like to say “Marketing Weapons” to enhance your web presence. While these tools will help you still need to work with an SEO or Search Engine Optimization provider to further support your online marketing efforts. Google Tools: Analytics: In past issues we talked about the importance of analyzing…

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