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Using Googles New “Post” Feature

Posted by:Marci Whitman on 0

Google recently added a new feature to their Google My Business program that’s gaining momentum. The feature allows you to add an image and brief blurb to your Google Listing.  It’s one of those you think, “why didn’t they do this sooner”?  Plus, it’s really easy to implement and once you do Google will send…

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The Importance of a Tracking System in Marketing

Posted by:Marci Whitman on 0

The Importance of a Tracking System in Marketing The importance of a tracking system cannot be overemphasized to anybody involved in marketing or selling – and that applies to practically all businesses. Without a tracking system you will be unable to tell where most of your business originates, and will also be unable to test…

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Why Coupons and Discounts Can Harm Your Business

Posted by:Marci Whitman on 0

Coupons and discounts can harm your business – there is no denying it. There was this guy with an online business offering vacations – all sorts of vacations anywhere in the world, and you got a free discount coupon as an introduction. He got lots of business in his first few weeks of launch, and…

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Surprise, Printing Your Cards At Home Is Pricey

Posted by:Marci Whitman on 1

Call it the nature of my business, when I see a business card printed off a home/office printer I cringe.  For many reasons but my top two are quality and impression.  The first thought that crosses my mind with DIY cards is, “Ah, they must be testing out their business.  I hope they’ll be around…

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The Silent Message Your Business Card Gives

Posted by:Marci Whitman on 0

I was at an event a few weeks ago and received two cards that looked identical! Same exact design!

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Using Google Alerts For Your Business

Posted by:Marci Whitman on 0

When it comes to tracking what’s being said about your business or organization on the Internet one of the easiest tools to use is Google Alerts.  The free tool provides online monitoring over your brand, name, You’ll want to add this to your marketing “to-do list” I use Google Alerts for all of our monthly…

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Automate Your Social Media

Posted by:Marci Whitman on 0

You’ve opened an account with Facebook and Twitter, were good at first posting but now you post very little. Sound familiar? There’s a better way. Using a free tool available at www.hootsuite.com you can schedule your Facebook and Twitter posts ahead of time. I always want to have two posts hitting our Facebook Fan Page…

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Calling All Retailers – Holiday Marketing

Posted by:Marci Whitman on 0

65 days til’ XMAS 36 days til’ black Friday Have you positioned your products/services for the holidays or are you taking the last minute approach. Unlike the last minute gift giving you can’t take the laid back approach for holiday marketing! Try it and you’ll likely wind up with coal in the register instead of…

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Consistency is a must

Posted by:Marci Whitman on 1

More and more I meet with business owners who take what I call Onesie Syndrome. Def: Putting an ad out or partaking in a marketing activity once and expecting a flood of new clients and or work. Marketing requires testing, tweaking and consistency in order to produce a good response. Business owners waste money on…

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