When it comes to tracking what’s being said about your business or organization on the Internet one of the easiest tools to use is Google Alerts. The free tool provides online monitoring over your brand, name, You’ll want to add this to your marketing “to-do list”
I use Google Alerts for all of our monthly coaching consultants as part of our service. We watch what’s being said, can respond if necessary and keep a pulse on the markets they are in.
You don’t have to program your alerts to be your name only. Add in some key industry terms. For example we have Boomerang Marketing, marketing Denver, marketing consultant, printing Colorado, Marci Whitman and a few others in our alerts. And, I have our top competitors so I know what they are doing.
Setting up the alert tool should take no more than 10-15 minutes and will email you every day the results. Here’s a screen shot to show you how easy it is to program.
To get started go to: www.google.com/alerts