Sign up for the Boomerang Marketing newsletter. Stay on top of current marketing trends and topics. Receive news and tips to keep your organization healthy.

Using Googles New “Post” Feature

Posted by:Marci Whitman onDecember 13, 2017 0

Google recently added a new feature to their Google My Business program that’s gaining momentum. The feature allows you to add an image and brief blurb to your Google Listing.  It’s one of those you think, “why didn’t they do this sooner”?  Plus, it’s really easy to implement and once you do Google will send friendly reminders to keep updating the content.  Let’s take a look at how to do this for one of our amazing nonprofit clients, The Reentry Initiative.

{If you haven’t yet created a Google My Business listing, get on that first. Click here to get started}


Step 1: Login to your Google My Business Account


Step 2: Your screen will look something like this:


Step 3: Click on “Create Post”
In the window, you’ll be able to add a photo, which admittedly takes trial and error on the proper dimensions.  We found images at 500px x 374px worked well. Add your text up to 300 words and you can include a button. Using the button allows you to identify a specific page of your site visitors will go to.


Step 4: You’ll see your post content and make changes.  When you are ready, click “Preview” to see how your new post will display and “Publish” to save.  Your post will start running within minutes of being published.


Step 5: Check your Live Google Listing:
When you have published your new post got to Google to see your listing.  Type your company/organization name into the search bar.  You should see the post on the right side.


Wondering how you’d use this feature? Let’s do a little brainstorming…

  • Promote a product each week and link directly to your shopping cart
  • Highlight projects from your portfolio {wedding photographers, designers, decorators}
  • Feature a report or publication and link direct to the download page
  • Promote consultations with link to your appointment calendar
  • Promote an upcoming training, conference, etc.
  • Restaurants could change out weekly specials
  • Nonprofit organizations can highlight a service, impact in the community, upcoming event, wish list, fundraising effort, etc.,

What ideas do you have? Share them with us and include your company name so we can check out your new post on Google My Business.



Marci Whitman

At the helm of Boomerang Marketing is Marci Whitman, an award-winning entrepreneur, consultant and educator. She founded Boomerang Marketing offering consulting services and expanded to include graphic and web design.With more than 15 years in marketing communication – she is well posed to support both small businesses and nonprofit organizations. Marci is at the forefront of new marketing approaches and supports her clients in implementing them on any budget.

Leave a Reply

Your email address will not be published. Required fields are marked *

Contact Boomerang

Boomerang Marketing
10465 Melody Dr., Suite 216
Northglenn, CO 80234

(303) 452-0115
(877) 452-0115 (toll free)

Facebook Twitter Youtube Skype Certified Woman Owned Small Business

Copyright© 2016-2018 Boomerang Marketing | Privacy Policy | Terms & Conditions
We love nonprofits!